When you have a booth at a trade show, you want to get a lot of attention for it, and there are many things that you can do to help your booth stand out and draw more attention to it than to the competition. Here are a few of the things you are going to want to consider doing with your trade show booth:
Make your booth an interactive one
People want to feel as if they are a part of the action when they are interested in something. They get a lot more enjoyment out of touching things, moving them, and being a part of something taking place. People also love to have a chance at winning something; it often doesn't even matter if what they win is a small token like a keychain or bottle opener. Use this to your advantage and find a way to make your booth interactive by setting it up in a way that allows people the ability to use products, or have a game at the booth where people can win small prizes.
Make important information easy to find
You have a few seconds to capture the attention of someone as they are walking past your booth. If they would have to stop and look around to find information on who you are and what you are about, then they will likely move on to the next booth. This is why you want to make your important information easy to find by having it in large font that is eye high and in the center of the booth. You should also use colors to help make the information easy for them to see. Keep in mind that a large area of empty space can accidentally become a focal point, so be careful to balance white space with graphics and pictures.
Make the theme obvious
Everywhere a person looks when they pass by your booth should tell them something about your product or service. Use words, graphics, and the right colors to help tell them something about what it is that you have to offer them. For example, if you are promoting the new lawnmowers you are bringing to market, you can make use of grass graphics and you should stick with green and brown colors throughout the booth. Lettering should stand out, which could be done with a bright yellow or even a bright white font.
Visit a site like https://www.arcandco.ca/ to get additional help.Share